Digital Marketing Versus Social Media Marketing

Social media is one of the many digital marketing channels. Some of the popular social media platforms are Facebook ( Now Meta), Instagram, Twitter, Linkedin, Pinterest, Twitter, etc

Whereas Digital marketing is a wider spectrum of marketing using the various digital platforms used to build brand awareness and increase sales.

Website marketing, Content marketing, SEO, Search engine marketing (SEM), Pay-per-click advertising, email marketing, video marketing and Social Media marketing are some of the many digital platforms that fall under the main umbrella of digital marketing.

Advantages of Social Media Marketing :

Social Media posts help reach a wider audience faster than the organic reach of the website.
Social Media can get interactive with the ability of customers engaging with the content, also helps seek feedback almost instantly which in turn helps businesses optimise their offerings and promotion.
Social signals pointing to your website helps ranking of your website indirectly on search engines like Google and Bing.